Tej Pratap opens a shop of pooja articles under the brand “LR”



PATNA: Tej Pratap Yadav, the eldest son of Rashtriya chief Janata Dal (RJD) Lalu Prasad, opened a shop selling items used in pooja (worship) rituals like incense sticks, sandalwood, perfume and of the Radhe-Krishna idols, which he named. like LR Radhe Krishna.

“The initials LR stand for Largest Reach, but they are usually associated with Lalu-Rabri,†said Abhishek Chowbey, manager of the approximately 400 square foot LR Radhe Krishna office adjacent to the famous barn owned by par Lalu Prasad in Danapur.

Tej Pratap could not be reached for comment.

While the youngest son of Lalu Prasad and opposition leader in Bihar, Tejashwi Yadav, is the heir apparent to the RJD, Tej Pratap is known to be a strong follower of Lord Krishna and prefers to spend time in Mathura. “Although he rarely visits the store, he keeps an eye on the business,” said Chowbey, who has been associated with the MP for Hasanpur for three years. “The business started in March, but had to be closed due to the lockdown,†he said.

When asked if the product launch is on hold for Lalu Prasad’s release, Chowbey said, “Sir (Lalu) is a big name,†he said, adding that there had been a correct answer for the products. “There have been commercial requests from Mumbai and Indore and it is supplied to all areas of Bihar. At present, we are producing 19 flavors of incense sticks in the price range of ₹320 to ₹1020 for a package of 200 g and ₹170 to ₹530 per 100 g. There is also a costing combo gift pack ₹2000, “he said.

“Incense sticks are made from flowers collected from temples and coconut leaf extracts instead of bamboo. Maybe that’s why its price is high, â€he says.

In 2018, Tej Pratap, former Minister of Health of Bihar, was in the news when he tried a second time to launch his acting career with a Bollywood film Rudra: The Avatar. The film is not yet finished. He previously played the role of Chief Minister of Bihar in a 2016 Bhojpuri film, Apahran Udyog.

This is not the first time that products have been branded with Lalu’s name.

In 2007, die-hard Lalu fan Satish Singh, owner of Prakash Agro Industries, started making feed called Lalu Pashu Aahar for sale in the international market. Singh’s industry produced between 5,300 and 5,400 tonnes of feed each month under the Lalu Super, Lalu Bypass and Lalu Super Bypass brands.

Later, Singh also requested the sale of powder detergent on behalf of Lalu Prasad, the product having been lost as the head of the RJD lost power.

In the past, salons offering “Lalu” hairstyles, cosmetic boxes under the “Lalu Chale Sasural” brand, Lalu dolls and Lalu chocolates were common.

“Lalu’s name is still selling in rural Bihar. What Tej Pratap is doing is therefore not surprising. You cannot deny the acceptability of his name among rural people, â€said Sambhu Singh, a retired civil servant.

The BJP, meanwhile, was quick to dig. “Best wishes to Tej Pratap on his new business. The way he’s been sidelined from the party is that he’s looking for an alternative. Tejashwi may feel relieved because he is the worst victim of his brother’s temper tantrums, â€said BJP spokesman Nikhil Ananad.


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