Samsung defines home living possibilities with global expansion of bespoke range at Bespoke Home 2022 event – ​​Samsung Newsroom UK

Samsung expands its vision of the bespoke home by introducing new customizable design options, smarter connected services, and sustainable solutions to extend product lifecycles

June 7, 2022 – Samsung Electronics Co., Ltd. today hosts Bespoke Home 2022, the second annual showcase for Samsung Bespoke appliances. This year’s theme is built on the concept of expanding space, experience and time working together to deliver a home living experience that goes beyond conventional home appliances.

“The positive response to the Bespoke Home event last year showed us our vision for a better home life through inspiring design, personalization and smart connectivity that struck a chord with people around the world. worldwide,” said JaeSeung Lee, President and Head of Digital Appliances Business at Samsung Electronics. “This year, we’re excited to continue our vision of giving consumers more ways to express themselves, experience connected services and live more sustainably at home with Bespoke.”

Custom house extension 2022

This year, Samsung is delivering a more holistic experience by extending Bespoke throughout the home. At the center of the showcase are updated kitchen and living appliances with stylish colors, updated features and premium finishes. New to this range is the global launch of the Bespoke AI washer and dryer as well as the Bespoke kitchen set.

For the European market, the package includes the all-new AI-powered Bespoke ovens which are set to launch in the second half of this year. The Bespoke Oven offers connected functionality through the SmartThings app, making cooking simpler and more efficient while delivering delicious results. AI Pro Cooking™ can recognize ingredients, optimize settings accordingly, and monitor food as it cooks to prevent overcooking or undercooking. The Dual Cook Steam™ feature allows users to prepare both healthy steamed and baked foods using different settings at the same time. In addition, the Sense-to-Open function easily opens the oven door with just a touch, allowing for an elegant and minimalist design with a flat door without a handle. The rest of the set, including the dishwasher and the induction hob, will be available in the second half of 2022.

Stretching from the kitchen to the living space, the new Bespoke AI Laundry will be available in the US as well as Europe in July. In the US, the Bespoke AI washer, with an impressive 5.3 cubic foot Ultra capacity[1], makes laundry easier, no matter the size of the load. AI OptiWash™ optimizes each wash using the perfect amount of water and detergent based on how dirty your laundry is, while the Auto Dispensing System offers a simple solution to automatically store and dispense detergent. The custom AI pucks for the USA will be available in four colors and materials: Brushed Navy Blue, Brushed Black, Steel Silver and Forest Green[2].

The Bespoke AI Dryer offers advanced AI Optimal Drying that continuously monitors water content with an enhanced sensor and intelligently optimizes the cycle to dry items thoroughly. It also automatically controls cycle time and temperature to protect clothes from overheating[3]. Plus, the advanced humidity sensor detects changes in humidity and humidity level to adjust temperature and drying time for maximum efficiency. The Smart Dial feature personalizes laundry by recognizing frequently used washing and drying settings by users. Plus, designed to work best as a pair, Bespoke AI washer and dryer users can wash, dry, and have their clothes ready to wear in an hour with Super Speed ​​Washer and Super Speed ​​features. Dry.

For the European market, the new Bespoke washer and dryer will feature Samsung’s latest energy-saving technologies and eco-friendly features, including Ecobubble™, AI Wash and SpaceMax™.

Also at the event, Samsung highlighted how Bespoke designs have evolved through a variety of design competitions, artist collaborations and limited edition panels, all showcasing truly bespoke personalization services. Samsung has collaborated on limited edition panel designs with notable artists including Andy Rementer and Alex Probe, and Samsung takes customization to the next level with the recently announced MyBespoke service in the United States, MyBespoke will offer customers the ability to design and create custom, one-of-a-kind French door refrigerator panels using their own original artwork, prints and photos. Samsung’s MyBespoke custom printed panels will be available later this year in the US

Smarter, more convenient home life

A tailored connected experience goes beyond simply controlling devices with an app. It’s about creating personalized connected home experiences using AI-powered technology to make life at home more convenient, for individual users. To enhance these capabilities, Samsung is launching SmartThings Home Life in June globally. A connectivity hub that combines six essential home services: cooking, energy, clothing care, pet care, air care and home care. SmartThings Home Life allows users to customize how their devices work together based on the services they need.

Durability from start to finish

Commitment to the environment has long been at the heart of Samsung product design. The latest Bespoke appliances are no exception, all designed with a sustainable product lifecycle in mind from start to finish.

Samsung Bespoke appliances are designed to be as efficient and eco-friendly as possible. Starting with production, for example, Samsung is working to prevent soil contamination by minimizing the waste generated by factories, including glass fragments. In that vein, Samsung also recycles liquid materials such as used oil and paint into fuel so they can be used later. In fact, Samsung’s manufacturing facilities for digital devices in Korea achieved an industrial waste recycling rate of 93% in 2019, which increased to 98% in 2021. Samsung will continue to increase the recycling rate in the future. ‘coming.

In terms of product delivery, Samsung limits overreliance on natural resources by using eco-friendly packaging that consumers can reuse at home. Samsung also offers digital manuals via QR codes to reduce the production of paper manuals.

The sustainable characteristics also extend to the products used. Samsung refrigerators use an advanced digital inverter compressor while Samsung washing machines leverage technology such as AI Ecobubble™. Thanks to such innovative technologies, Samsung was able to reduce its energy consumption by 67%[4] for built-in refrigerators from 2000 to 2020 and 53%[5] for drum washing machines from 2011 to 2020. The result of these eco-responsible efforts has been recognized by Energy Star certifications. In fact, all front-loading washing machines and dishwashers and 91% of Samsung refrigerators sold in the United States are Energy Star certified. For Samsung users, that means reducing energy costs while reducing greenhouse gas emissions.

The SmartThings Energy service can also help users save energy by easily turning off appliances when not in use as well as adjusting blinds and air conditioners, mitigating energy waste while building habits. durable at home.

Finally, for any household appliance, proper disposal at the end of the product’s life cycle is of the utmost importance throughout the sustainability process. Ensuring longer lasting home appliances, from July Samsung is offering a 20-year warranty[6], the longest offered by Samsung in Europe and the United States for key appliance components such as digital inverter motors and digital inverter compressors for custom-made products. Plus, with Bespoke’s modular designs, users can customize the design of their home devices when they change, instead of buying new ones.

Ultimately, Samsung products are designed to be flexible, durable and efficient, extending product lifecycle while reducing waste. These efforts reflect how Samsung is helping to create a more sustainable future.

Join the Samsung exhibition stand at EuroCucina Milan located at Fiera Milano, Rho (Italy) to learn more about what’s new in Bespoke Home this year. You can also learn more about the Bespoke Home Media Day event scheduled for June 7 at 4:00 p.m. CEST (11:00 p.m. KST / 10:00 a.m. EST). Bespoke Home Media Day 2022 event to air on Samsung’s global network Youtube channel, Samsung Newsroom and

[1] Ultra capacity of 0.15 cubic meters (5.3 cubic feet) available only on custom washing machines sold in the United States

[2] Forest Green will be available in October 2022 with other colors available in July

[3] Based on an algorithm created by AI

[4] The con net capacity in liters (based on EU energy label) is SL39SP3/XEU sold in 2000 and RB37R5**R** in 2020

[5] The electrical energy consumption of Samsung washing machine (drum type) has been reduced by about 53% from the year 2011 (enforced by the newly revised energy regulations in Europe) to the year 2020. The models compared to calculate electric power consumption (based on EEI of EU energy report) are WF0704L7W sold in 2011 and WW12R640U0M in 2020

[6]Digital Inverter Compressor in refrigerators sold in Europe and Digital Inverter Motor in washing machines sold in Europe and manufactured in the United States

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