Laundry Detergent Market Size to Grow by USD 21.88 Billion | Product Innovation and Portfolio Extension to Drive Growth | Technavio |

NEW YORK, March 25, 2022 /PRNewswire/ — The difference in potential growth of the laundry care market will increase by $21.88 billion from 2020 to 2025, according to Technavio’s latest market analysis report. The report also predicts that the market will witness an acceleration in growth at a CAGR of 4.22% during the forecast period, according to Technavio.

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Laundry Care Market Vendor Analysis

  • The market is fragmented and the degree of fragmentation will accelerate over the forecast period.
  • Church and Dwight Co. Inc., Colgate-Palmolive Co., Godrej Consumer Products Ltd., Henkel AG and Co. KGaA, Hindustan Unilever Ltd., Kao Corp., Reckitt Benckiser Group Plc, SC Johnson and Son Inc., The Clorox Co., and The Procter and Gamble Co. are some of the major players in the market.
  • Vendors strive to differentiate from each other based on product quality, packaging, product pricing and product portfolio to compete in the market.
  • Suppliers such as Reckitt Benckiser Group Pl offer VANISH Liquid Detergent which provides amazing stain removal that is effective and safe for fabrics.
  • To make the most of the opportunities, market sellers will focus more on growth prospects in fast-growing segments, while maintaining their positions in slow-growing segments.

Show report preview Learn more about vendors and their strategic initiatives

Factors such as product innovation and portfolio expansion, moving away from traditional laundry care products and improving packaging solutions for laundry care products will provide immense opportunities for growth. However, the balance between production costs, product price and quality, biodegradation and biohazard risks, and low penetration of advanced laundry care products in developing regions will test the growth of market players.

Laundry Care Market Segmentation Analysis

  • Product
    • Laundry

      Laundry detergent segment held the largest laundry care market share in 2020. Laundry detergent segments accounted for significant market share. The use of liquid detergents is higher in developed countries like the United States, Canada. Liquid detergents are more effective at dealing with spots and stains because they can easily remove oil and grease. Major vendors are seeking new investment in APAC and other developing countries. Such developments are expected to propel the demand for liquid detergents over the forecast period, which will subsequently contribute to the growth of the market.

    • softener
    • Others
  • Geography
    • APAC

      48% of the market growth will come from APAC during the forecast period. Japan and China are the leading laundry care markets in APAC. Market growth in this region will be faster than market growth in other regions. Rapid globalization, huge number of households, increasing penetration of washing machines, increasing demand for innovative laundry care products and changing consumer preferences towards advanced laundry care products will facilitate the growth of the laundry care market in APAC over the forecast period.

    • North America
    • Europe
    • South America
    • AEM
  • Distribution channel

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Laundry Care Market Scope Analysis

Technavio categorizes the global laundry care market as part of the global household products market. Our report provides detailed insights on value chain analysis for Laundry Care market which vendors can leverage to gain a competitive edge during the forecast period. Technavio presents a detailed picture of the market through the study, synthesis and summation of data from several sources.

Our laundry care market report covers the following areas:

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Laundry Detergent Market Highlights

  • Market CAGR over the forecast period 2021-2025
  • Detailed information on the factors that will contribute to the growth of the laundry care market over the next five years
  • Estimation of the laundry care market size and its contribution to the parent market
  • Predictions on upcoming trends and changes in consumer behavior
  • The growth of the laundry care market
  • Market Competitive Landscape Analysis and Detailed Vendor Information
  • Comprehensive details of the factors that will challenge the growth of the Laundry Care Market vendors

Related reports:

Laundry Care Products Market by Product and Geography – Forecast and Analysis 2020-2024

Dry Cleaning and Laundry Services Market by End User and Geography – Forecast and Analysis 2021-2025

Scope of the laundry care market

Report cover


Page number


base year


Forecast period


Growth momentum and CAGR

Accelerate at a CAGR of 4.22%

Market Growth 2021-2025

$21.88 billion

Market structure


Annual growth (%)


Regional analysis

APAC, North America, Europe, South America and MEA

Successful market contribution

APAC at 48%

Main consumer countries

United States, China, Japan, Germany and Canada

Competitive landscape

Leading companies, competitive strategies, scope of consumer engagement

Profiled companies

Church and Dwight Co. Inc., Colgate-Palmolive Co., Godrej Consumer Products Ltd., Henkel AG and Co. KGaA, Hindustan Unilever Ltd., Kao Corp., Reckitt Benckiser Group Plc, SC Johnson and Son Inc., The Clorox Co., and The Procter and Gamble Co.

Market dynamics

Parent Market Analysis, Market Growth Drivers and Barriers, Fast and Slow Growing Segment Analysis, COVID 19 Impact and Future Consumer Dynamics, Market Condition Analysis for the Forecast Period,

Personalization area

If our report does not include the data you are looking for, you can contact our analysts and customize the segments.

Contents :


Market landscape

  • Market ecosystem
  • Value chain analysis

Market sizing

  • Market definition
  • Market segment analysis
  • Market size 2020
  • Market Outlook: Predictions for 2020 – 2025

Five forces analysis

  • The bargaining power of buyers
  • Bargaining power of suppliers
  • The threat of new entrants
  • The threat of substitutes
  • Threat of rivalry
  • Market state

Market segmentation by product

  • Market segments
  • Comparison by product
  • Laundry Detergent – Market size and forecast 2020-2025
  • Softener – Market size and forecast 2020-2025
  • Others – Market size and forecast 2020-2025
  • Market opportunity by product

Market segmentation by distribution channel

  • Market segments
  • Comparison by distribution channel
  • Offline – Market size and forecast 2020-2025
  • Online – Market size and forecast 2020-2025
  • Market opportunity by distribution channel

Customer landscape

Geographic landscape

  • Geographic segmentation
  • Geographic comparison
  • APAC – Market size and forecast 2020-2025
  • North America – Market size and forecast 2020-2025
  • Europe – Market size and forecast 2020-2025
  • South America – Market size and forecast 2020-2025
  • MEA – Market size and forecast 2020-2025
  • Main leading countries
  • Market Opportunity by Geography
  • Market factors
  • Market challenges
  • Market trends

Supplier Landscape

  • Supplier Landscape
  • Landscape disturbance

Vendor analysis

  • Suppliers Covered
  • Positioning on the supplier market
  • Church and Dwight Co. Inc.
  • Colgate-Palmolive Co.
  • Godrej Consumer Products Ltd.
  • Henkel AG and Co. KGaA
  • Hindustan Unilever Ltd.
  • Kao Corp.
  • Reckitt Benckiser Plc Group
  • SC Johnson and Son Inc.
  • The Clorox Company.
  • The Procter and Gamble Company.


  • Report scope
  • Currency conversion rates for the US dollar
  • Research methodology
  • Abreviations list

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