Cost-effective, efficient and low-maintenance: Madison on the distribution of the CRC SmartWasher



BikeBiz meets Alex Cubbage, CRC SmartWasher Brand Manager at Madison, to learn more about the bioremediation parts washing system

Tell us a bit about CRC SmartWasher – what makes it unique?
The CRC SmartWasher system is the original and ecological parts washing system. Through the use of bioremediation, the system is extremely cost effective, efficient and low maintenance for a large number of cleaning applications.

The SW-23 SmartWasher is also a mobile unit, which allows it to be moved around any workshop and can easily slip under a work stand, saving time when removing any item such as chains, cranksets and mechanisms.

Thanks to the specially formulated Ozzy Microbes in OzzyMat and OzzyJuice degreasers, the system recycles the fluid ensuring that any build-up of grease and grime is broken down safely and efficiently, leaving the component cleaned and ready to use.

How did the partnership come about and how does it fit into Madison’s portfolio?
CRC Industries wanted to expand the brand to the cycle industry with the SmartWasher and reached out to Madison to discuss the possibilities. We already offer a wide range of workshop-friendly products through existing brands but have so far not been able to supply our customers with any form of parts cleaner.

With the introduction of the CRC SmartWasher system, we are able to offer a complete set of workshops to our dealers, from tooling to cleaning, all from one source. There was no longer time than now to bring a product like the SW-23 SmartWasher to the market.

How has bike shops reacted so far?
Feedback on the SW-23 has been great so far, we are working to sell through our first initial drop in inventory and order more as we speak in our first week of going live with the brand.

Given the recent demand for repairs and supply issues for items such as chains and cassettes, the SmartWasher system can help ensure these items are free of dirt and grease in order to maintain their lifespan. the best possible.

Aided by our Madison B2B platform and sales team, customers can easily and quickly order anything from the SW-23 system to degreasers or filters in no time and hassle-free.

How does it help bike shops stay environmentally friendly?
Using the bioremediation process, the SW-23 SmartWasher does not need to be drained or maintained like many other washing systems because it cleans and recycles the degreaser back into the system itself. Aside from replacing the filter mat once a month and adding a 20 liter bucket of degreaser if needed, there are no other service charges, unlike alternative cleaners currently on the market.

OzzyJuice degreasers are harmless and non-toxic, producing no hazardous odors or by-products as part of the shop cleaning process. As long as the OzzyJuice is recharged when needed, it will clean as well as day one, as it does after a year of constant use.

The system recycles the OzzyJuice, so there is no need to empty or throw it away as well. In terms of running costs, the SmartWasher uses power similar to that of an ordinary household refrigerator and runs on a normal AC outlet, which also makes it economical.


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