Burt’s Bees sued for chemicals in ‘natural’ pet shampoo



Law360 (June 4, 2021, 5:37 p.m. EDT) – Burt’s Bees Inc. has carried out a “massive deception” against pet owners by falsely labeling its collection of animal shampoos as “99.7% natural,” a consumer alleged in a proposed class action lawsuit filed Thursday in federal court in New York.

Puppy owner Moshe Goldfarb said Burt’s Bees, a subsidiary of The Clorox Co., is fooling customers into paying high premiums for its line of pet shampoos by claiming the products mainly contain ingredients natural. But in reality, Goldfarb claimed, shampoo is dominated by detergents and other man-made chemicals that can be harmful to animals.

“Each of the products in its range …

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